
Why We Support MSHDA’s Key to Own Program
A clearer path from renting to owning—and why Rob Sherman welcomes Key to Own buyers at his listing, 1063 Lori Street in Ypsilanti Township.
Read the articleHomeownership, the local market, and the work behind good real estate guidance. Articles and conversations from Rob Sherman, Managing Broker at RE/MAX Platinum Ann Arbor.

A clearer path from renting to owning—and why Rob Sherman welcomes Key to Own buyers at his listing, 1063 Lori Street in Ypsilanti Township.
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A home that has been sitting for 30, 60, or more days is not automatically a bad opportunity. Here is why experienced agents compare overlooked listings with recent neighborhood sales before drawing conclusions.
Read on Rob.realtor →A viral post falsely attributed to President Trump claimed agents should be required to own a home before selling one. The post was fabricated — but the supervision problem it exposed is very real. Rob Sherman and Jordan Genso make the case for broker oversight limits, associate broker incentives, and why cloud-based mega-brokerages are failing the public.
Read on Rob.realtor →The 21st Century ROAD to Housing Act finally cleared both chambers with bipartisan support — and the president called it a big yawn. Rob Sherman and Jordan Genso dig into why he might be right: the institutional investor loopholes, the pilot program with no funding, and what Congress actually delivered versus what it promised.
Read on Rob.realtor →What happens when you reach the top of the mountain and there is nowhere left to climb? Rob Sherman reflects on a quote that stopped him cold — and what it means to choose patience over retreat while waiting for the lightning.
Read on Rob.realtor →Most future agents study in a way that feels productive but does not always prepare them for test day. Learn why recall matters and how the free Rob.Realtor Exam Prep App helps Michigan real estate students practice with a system.
Read on Rob.realtor →Federal Judge Jeremy Krenodle has revoked FinCEN reporting requirements, ruling that the mandate was an overreach of authority. After just three weeks of implementation, agents can now pause FinCEN reporting on cash transactions. However, the ruling is being appealed to circuit court and may eventually reach the Supreme Court. Here's what you need to know.
Read on Rob.realtor →Rob Sherman and Jordan Genso break down the Senate-passed 21st Century ROAD to Housing Act (H.R. 6644), which aims to increase housing supply and affordability. Learn about the institutional investor ban, the 7-year rental requirement, and what this legislation means for your real estate business. The bill passed the Senate 89-10 but faces challenges in the House.
Read on Rob.realtor →Rob Sherman and Jordan Genso break down the four pillars essential for building a long-term real estate career: Attraction (branding and lead generation), Conversion (sales skills), Execution (knowing the job), and Nurturing (client relationships and referrals). Learn practical strategies for strengthening each pillar, from day one as a new agent to mastering complex transactions.
Read on Rob.realtor →Jordan and Rob discuss the new FinCEN federal reporting requirements for real estate transactions starting March 1st, 2026. Learn which transactions are affected, what information is required, and how to prepare your contracts and clients for this new compliance requirement.
Read on Rob.realtor →In this episode, Rob Sherman and Aaron Hoekstra dive deep into investment real estate and house flipping. They discuss key lessons learned from failed flips, strategies for finding profitable properties, the importance of home inspections, tax foreclosures, and how to build strong client relationships through CRM systems. A must-listen for anyone interested in real estate investing.
Read on Rob.realtor →Join Rob and Jordan as they dive into the latest executive order on housing policy. They discuss its implications, potential loopholes, and whether this addresses the housing crisis. A deep dive into what this means for real estate agents and the market.
Read on Rob.realtor →In this episode of Real T MI, Jordan and Robert break down the NAR settlement, the ongoing appeals, and why this case could be very disruptive to the real estate industry. They discuss what agents need to know about the potential reversal and what to watch for in the spring.
Read on Rob.realtor →In this episode of Real T MI, we dive into President Trump's recent announcement regarding his plan to ban large institutional investors from purchasing single-family homes. Explore the potential impacts on the housing market, stock market reactions, and what this means for first-time homebuyers.
Read on Rob.realtor →The Ann Arbor real estate market continues to demonstrate strength heading into 2026, with inventory tightening, prices holding steady, and homes selling quickly. Explore the latest market data and what it means for sellers, buyers, and real estate professionals.
Read on Rob.realtor →